A Dream Realized: Opening Our Own Store

Some important milestones have recently passed without any acknowledgement here on my blog—my daughter’s 12th birthday and the one-year anniversary of creating a Book for My Daughter. Both of these events deserve their own post—and they will get one—but not today. Instead, there is a different anniversary that I believe needs to be recognized—the 9th anniversary of the opening of our store Zin Home. The opening of this store has turned out to be one of the most significant events in our lives, and I think it’s about time that I told this part of our story.

Zin Home (Exterior)

In trying to decide where to begin, I realized that this story doesn’t actually begin with our decision to start our own business, nor does it begin with the first day we opened our doors. Instead, it begins a few years earlier when we were still living in Istanbul, Turkey. During that time, my husband had a career that he had worked extremely hard for—he was a certified Guide under the Ministry of Tourism. This basically meant that he would take large groups of English-speaking tourists—often from Australia, the United States, England, or South Africa—to all parts of the country for sometimes weeks at a time. I’m not certain which aspect of the job was his favorite—the incredible sights, the freedom it afforded him, or getting the chance to meet people from around the world—but I know that he loved it. That’s why the decision to start our lives over in the United States ended up being a sacrifice for him that neither one of us could have anticipated.

Zin Home (2005)

For the first two years here, my husband had a corporate job—he woke up early, wore a suit, and worked from 9 to 5—which was the complete opposite of his previously chosen career. Although he worked hard and did whatever was required of him to be successful, he was not happy. As time went by, I could see him slowly becoming a shadow of his former self-confident and energetic self. One day, after a particularly miserable night together, I called him at work to see if he’d meet me for lunch. While we sat drinking coffee at a nearby diner waiting for our lunches to arrive, I told him to quit his job. I told him that he should just go back after lunch and give them his notice—which he did. Although I knew that the financial well-being of our family depended on him having a job, I knew that our family would end up being hurt if he continued to work in one that made him so unhappy. I truly believed that once he was free from the company he worked for, he would be able to find a new path for himself, and that would ultimately be better for all of us.

A few weeks later, a close friend of ours—actually the friend who introduced us—told us he was moving to New Jersey and that he wanted to start a business. He had been a rug merchant in Istanbul, and although he had been living and working in Washington, D.C. for the last few years, he now wanted to open a Turkish imports store—and he wanted to do it with my husband. This was not exactly what I had in mind when I told him to quit his job, and I’ll admit, I was vehemently opposed to the idea. At the time, we had no savings, we lived in a rented house, we had a two-year-old daughter, and I was only just starting out in my career—I couldn’t see how we could even be thinking about opening a store. But my husband believed he could do it.

Zin Home

I’m not sure at what point I finally got on board with this new-found dream, but before I knew it, we were signing a lease, picking out paint colors, and deciding on a name. Then, six months after quitting his job, our store, Zin Home, was born.

My husband learned a lot those first few years. He learned that selling Turkish ceramics cannot sustain a business. He learned that a home store needs to have more than just rugs and glass lanterns. He learned that reinvention is what makes a business last, and that taking risks is sometimes necessary. And recently, after redesigning and re-launching our store’s website, my husband has learned what it takes to have an online business. I have also learned a lot since opening the store, the most important of which is to have trust and faith in my husband’s dreams.

Now, here we are, nine years later, and having survived the recession, we are finally starting to see our business grow again. My advice for my daughter is something that I learned that warm fall day when I told my husband to quit his job, and it is something I still try to live by. When the path you are on “hurts” you more than it rewards you, get off of it and try a new direction because sometimes the unknown turns out to be something you never knew you even wanted.

Published by Erin Rehill

A few years ago, my then eight-year-old daughter told me that she wished I could write down all the things I told her so that she wouldn’t forget them when she got older. In that moment, my daughter gave me such a sense of validation, something I hadn’t really experienced in that way. As parents, we don’t often receive confirmation from our children that we are doing a good job, or that we even know what we are talking about. Since that time, I’ve started to pay more attention to the things I tell her, often thinking to myself “Will she remember this when she is older?” So, this is for her, my words of advice to be read, thought about, laughed at, and maybe even used, when she is older.

Join the Conversation


  1. Having your own business can be challenging, but satisfying. My youngest son started an online business about 9 years ago and has been extremely succesfull. Kudos to you and your husband for his having the courage to quit a secure postition to do something he wanted to do! I’m glad it has worked out!

    1. Thanks, Eva. The greatest (and sometimes, scariest) thing is the ever-changing environment we live in because of the business. It keeps life interesting, and I wouldn’t change it for anything.

  2. Such a great story – and one that rings true for me, too. Having been self-employed for 5 years now, I can now look back on just how unhappy I was and realise the peace and fulfillment making that scary leap of faith has brought to me.

    I’m so glad your hubby and your family are leading a fulfilling life. That’s what life is for: living, not working towards some so-called American dream that isn’t your own. When I realised that my unhappiness was caused by the fact I was living someone else’s dream, it made me seek my own and I am now happier than ever. I earn a lot less money but what I have gained, money can’t buy.

    Well done to you for being supportive and encouraging him to make his own path in life rather than follow the one laid out before him. One day I hope to visit Zin Home in person to soak in the love which has clearly been poured into it!

    1. Thank you so much for your incredibly thoughtful comment, I’ve read it a few times. It would be so nice to sit down and catch up with you in person—I’d love to know more about your own business, and your life in general. I do hope that someday we can do that—please let me know the next time you are flying in to the NY-metro area—you are always welcome!

  3. Wow – what a beautiful store. I want to shop there. It has so much soul in it (so much love in it). What a beautiful story.

    1. Thank you for the comment about the store, and about the post. I so rarely get feedback about the website, and I helped with so much of the design that I often wonder what people think.

  4. What a beautiful story of redemption and following your heart into risk and adventure. It took great courage to quit that job and pioneer something new. So inspiring. Nice to meet you through Yeah Write.

  5. Wow Erin great story. Following your dreams is scary. I am so glad to read this as I am trying to do that right now on a small scale. I believe in me and I think that is a good part of the battle. We will see. Thanks for the story. I really needed to read that.

    1. Thank you SO much for that! I don’t know what I like reading more, comments about my post OR comments about the store. It’s so great to get feedback—thank you!

  6. You are one awesome wife for being so supportive of your husbands needs. I agree with you though, that sometimes if the path you are on hurts it’s time to find a new one.

    Your store looks divine. I may have to drool over your website.

  7. In consistently attempting to receive a response from your company, Zin Home at both of the emails (info@zinhome.com and claims@zinhome.com) I began to research alternate contact information. Unfortunately, I have come across some disturbing reviews that mirror my current experience. I placed an order for a beautiful console table on 6/5/2022 and my credit card was immediately charged for the $800 item. Unfortunately, the order has never shipped and no one is responding to my emails and phone calls. The reviews state that items either never arrive after payment; arrive months and months later; and/or arrive in disrepair. After all of your impressive attributes noted throughout your blog, I am hopeful that I will receive a response and that you will make good on my order.

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